Computational advertising is defining new and highly profitable enterprises. The workshop made it clear that there are challenges amenable to straightforward statistical thinking and more challenges that demand fundamental new research. The corporate players recognize this; they have gotten great value from the computer science community and hope to reap similar rewards from engagement with statisticians.
Copies of some of the presentations are available in the past events section of the NISS web site.
The workshop was presented under the auspices of the NISS Affiliates Program and organized by Agarwal, David Banks of Duke University, and Alan Karr of NISS, who think computational advertising poses many exciting opportunities for statistical research.
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