Episode 57: Strategic Alliances for Success: Inside the ASA’s Partner Program

Building partnerships is at the heart of this month’s Practical Significance podcast, as cohosts Donna LaLonde and Ron Wasserstein welcome American Statistical Association colleagues Amanda Malloy, director of development, and Amy Farris, director of membership development and marketing, to explore the vision and impact of the ASA Partner Program. This strategic initiative was designed to build year-round, mutually beneficial relationships between the ASA and its corporate and institutional supporters.

Malloy and Farris discuss how the program goes beyond traditional event sponsorship, connecting partners with the ASA’s wide-ranging programs—from supporting K-12 teachers to professional development initiatives for early-career members. They highlight sponsorship opportunities such as swag, student travel awards, and unique meeting activities, while encouraging potential partners to bring us their most creative ideas—all to benefit both partners and the broader statistical community.

And you won’t want to miss Ron’s traditional top 10: “Top Ten Statistical Terms That Would Make Terrible Baby Names.”

Explore the ASA Partner Program.

Interested in learning more? Reach out to Amanda Malloy.

Special thanks to the September sponsor of Practical Significance, ASA Champion Partner  Cytel. With more than four decades of experience, Cytel is an industry leader in quantitative methods, biometric solutions, and best practices in adaptive clinical trial design. Cytel’s East Horizon platform is a comprehensive workbench for clinical trial design, simulation, and forecasting. Empowering biostatisticians and drug development teams with advanced AI tools, integrated open-source capabilities, and advanced cloud computing resources, the East Horizon platform is your industry-trusted solution to maximize the probability of success.