Beginning with the September 2010 issue, the ASA and the Royal Statistical Society will collaborate on the publication of the statistical outreach magazine Significance. Each ASA member will receive the quarterly as a benefit of membership. Here, Julian Champkin, editor of Significance, offers a brief introduction to the magazine.
How does a flock of a million starlings or more manage to keep itself together as it wheels about the sky? How can you fairly handicap a yacht race? Do big firms or small firms create more jobs? Is organic milk really better for your health than nonorganic? And where exactly are the certainties—and, as important, the uncertainties—in climate change? Statistics holds the answer to all of these questions. Significance is a magazine about statistics.