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Co-editors Publish Award-Winning Book

1 February 2023 403 views No Comment

Co-editors Kelly H. Zou, Lobna A. Salem, and Amrit Ray, along with several co-authors, recently published a book titled Real-World Evidence in a Patient-Centric Digital Era that won Viatris the Most Valuable Data and Insights Initiative Award from the 2022 Reuters Events Pharma USA Awards.

The book provides methods, perspectives, examples, and insights on the innovative application of real-world evidence to meet patient needs and improve health care, with a focus on the pharmaceutical industry. The authors pay special attention to the development, methodologies, and other salient features of the statistical and data science techniques that are customarily used to generate real-world evidence. The book includes a review of key topics and emerging trends in cutting-edge data science and health innovation.

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